01 / Communications
Clarity.
In every
message.
Communications, brand and content services that help organizations explain their work and connect with their audiences.
Make the message matter.
Communications brings together the work of defining an organization, communicating its priorities and engaging the people who matter to it.
Select a service for the details
01Brand strategy and development
Define how an organization presents itself. Positioning, verbal identity, visual direction and practical brand guidance provide a consistent basis for websites, correspondence, presentations and public materials.
02Marketing and advertising
Connect an organizational objective with an audience, a message and an appropriate channel. Planning can cover campaign themes, content requirements, release schedules and the measures used to review activity.
03Corporate communications
Make priorities understandable inside and outside the organization. Work can include corporate profiles, leadership messages, employee communications, announcements and a structured review and approval process.
Chapter 01 / 03
Illustrative brief / A program launch
Before the launch.Find the story.
A new program needs more than an announcement. Establish who it is for, what they need to understand and how the message will reach them. The scope connects that thinking with materials people can use.
What shapes the brief
- The audience and the objective
- The channels and the launch date
- The people reviewing the message
What a scope could deliver
From a message to a working plan.
- 01
Audience and message brief
- 02
Content or campaign schedule
- 03
Approved materials and brand guidance
Delivery approach
Communications engagements are defined around the audience, objectives, deliverables and responsibilities. The delivery approach and any specialist partner involvement are confirmed for the proposed scope.
An illustrative scope, rather than a completed engagement. Deliverables, availability and responsibilities are agreed for each project.
03 / Your next move
Your next chapterstarts with a message.
Tell us what you want people to understand, who you need to reach and when it needs to happen.
Start a communications brief
